
Leonardo Sonnoli collaborate together with Sara Fanelli and George Hardie to partecipate at the fourth annual If You Could Collaborate exhibition.
Hardie explain here the reason of the collaboration:
“In 2003 Leonardo Sonnoli, the Italian typographer, Â took me shopping in Rimini. We discovered an ancient stationer’s shop, with a box of huge rubber number stamps in the window. Â Leonardo asked for me whether the owner had the matching letters. Â The proprietor explained, apologetically, that because there are 26 letters in the alphabet, he had never felt that he could afford to stock letters. He had stuck to numbers, which were cheaper because there are only ten. On the same day we bought some vintage exercise books for Sara Fanelli.
Fanelli, Hardie and Sonnoli now collaborate to bring you, not the 26 letter consequential alphabet, but the bargain version. ‘ Cheaper because there are only Ten’.”
If You Could is a self initiated project of London art directors Will Hudson and Alex Bec.
The contributors have been challenged to produce something a little unexpected, by working with a partner of their choosing from any discipline, profession or background. There is no brief to answer, or format to honour.
The If You Could Collaborate exhibition will feature the artwork produced by all 33 pairings at the A Foundation Gallery, Rochelle School in London. The work ranges from classic framed pieces, to more ambitious, experimental sculpture, film and installation. Alongside the exhibition is an accompanying catalogue, comprehensively charting the process each individual project shown at the show over 312 pages.
15 — 23 January 2010, 12–6pm
(open late on 21 January, 12–9pm)
A Foundation Gallery at Rochelle School, London E2 7ES.
















